Effective date: 10 April 2026
Data Controller: LUVED FZ-LLC, a company registered in the United Arab Emirates with its registered office at in5 Tech, Dubai Internet City, Dubai, UAE ("LUVED", "we", "us" or "our").
This Cookie Policy explains what cookies and similar technologies LUVED uses, why we use them, how long they last, and what choices you have. It should be read alongside our Privacy Policy, which sets out the full picture of how we handle your personal data.
The headline points are:
Cookies are small text files placed on your browser or device when you visit a website or use a web-based app. They help the site recognise your device and remember information about your visit — for example, that you are logged in, what is in your basket, or your preferred language.
SDKs (software development kits) are pieces of code built into our mobile app that perform similar functions to cookies in a web browser. For example, they can help us understand how the app is being used, send push notifications, detect crashes, or support secure payments.
We may also use pixel tags (also called web beacons), local storage, and session storage. These work in similar ways to cookies and are subject to the same rules in this policy. For ease, we refer to all of these technologies as "cookies" throughout this policy.
LUVED is a peer-to-peer marketplace for pre-loved fashion, furniture and lifestyle items. Cookies and SDKs are fundamental to how it works. Without certain cookies, you could not log in, complete a purchase, or coordinate a delivery. Other cookies help us improve the platform, personalise your experience, and show you relevant content.
These are strictly necessary to provide you with LUVED and to enable core marketplace functions. We do not need your consent to use these, and you cannot switch them off through our tools (though you can block them in your browser or device settings — see section 5). Without them, LUVED will not work properly.
What they do:
Typical lifespan: Session-based (deleted when you close the app or browser) or short-term persistent (usually between 1 and 30 days, depending on the function).
These help us understand how people use LUVED so we can improve it. The data is aggregated and is not used to make decisions about you individually. We only use these cookies after you have given your consent. You can withdraw consent or manage your preferences at any time through our cookie banner or in-app settings.
What they do:
Typical lifespan: Up to 12 months. In limited cases, certain analytics identifiers may be retained for up to 24 months where necessary to identify year-over-year trends. We regularly review these retention periods and delete data when it is no longer required.
These remember your choices and preferences to give you a smoother, more personalised experience. They are not strictly necessary, but they make LUVED more useful and relevant to you. We only use these cookies after you have given your consent. You can withdraw consent at any time through our cookie banner or in-app settings.
What they do:
Typical lifespan: Up to 12 months.
These help us show you more relevant LUVED content and measure the effectiveness of our own campaigns. We only use marketing cookies after you have given your clear, affirmative consent. You can withdraw consent at any time through our cookie banner or in-app settings and withdrawing consent will not affect the lawfulness of processing carried out before withdrawal.
What they do:
Important: We do not currently use cookies or mobile advertising IDs to serve you third-party advertisements on other websites or apps (for example, retargeted ads on social media). If we decide to do this in the future, we will update this policy and seek your consent first where required by law.
Typical lifespan: Up to 12 months.
Some cookies and SDKs are set by trusted third-party providers who help us run LUVED. These providers act on our instructions and are subject to data processing agreements with us. They are not permitted to use the data collected through cookies on LUVED for their own unrelated purposes.
The main categories of third-party providers whose cookies or SDKs may be active on LUVED are:
If you would like more detail about the specific third-party providers whose cookies or SDKs we use, please contact us at privacy@luved.app.
You have several ways to manage your cookie preferences, depending on whether you are using the LUVED website or mobile app.
When you first visit our website, we will show you a cookie banner. You can use it to accept all cookies, reject all non-essential cookies, or manage your preferences by category. You can return to these preferences at any time by clicking the "Cookie Settings" link in the footer of our website.
On the LUVED app, you can control certain SDK-based features — including analytics and personalised recommendations — through your account settings under "Privacy and Personalisation". Go to your profile, tap the settings gear to review your choices.
Most browsers allow you to block or delete cookies. You can usually find these controls in your browser's settings or privacy menu. Please note that blocking essential cookies will prevent some parts of LUVED from working properly. For guidance, visit your browser's help pages (for example, Google Chrome, Safari, Firefox or Edge).
On your mobile device (iOS or Android), you can manage app permissions — including tracking, notifications, camera access, and access to your photo library and device ID — through your device settings. On iOS, you can also use the "Ask App Not to Track" feature to limit certain identifier-based tracking. On Android, you can reset or restrict your advertising ID in your Google account settings.
Please be aware: if you block or disable essential cookies or SDKs, you may not be able to complete purchases, manage your listings, coordinate deliveries, or use certain security features. Non-essential cookies can be switched off without affecting your ability to buy and sell on LUVED, though your experience may be less personalised.
Session cookies are temporary and are deleted automatically when you close your browser or app. They are used for things like keeping you logged in during a single visit.
Persistent cookies remain on your device for a set period after you close the browser or app. The period depends on the cookie's purpose:
We review our cookies and SDKs regularly. Lifespans may change as we update our technology or providers. This policy will always reflect our current practices.
Under the UAE PDPL and, where applicable, the GDPR and equivalent laws, we must have a lawful basis for processing personal data through cookies. Depending on the type of cookie, we rely on:
Some of the personal data we collect through cookies and SDKs may be transferred to, and processed in, countries outside the United Arab Emirates. Where we transfer personal data internationally, we ensure that adequate safeguards are in place, such as ensuring the recipient jurisdiction is on the UAE Data Office's list of adequate countries, or by entering into standard contractual clauses or other approved transfer mechanisms. For more information on international transfers, please see our Privacy Policy.
Our services are not directed at children under the age of 18. We do not knowingly collect personal data from children through cookies or otherwise. If you believe a child has provided us with personal data without appropriate consent, please contact us at privacy@luved.app so that we can take appropriate steps to delete such data.
We may update this Cookie Policy from time to time — for example, if we add new cookies or SDKs, change our providers, or if there are changes to the law. If we make significant changes, we will let you know through a notice on the app or website, or by updating the effective date at the top of this policy. We encourage you to check back periodically.
You have rights under the UAE PDPL in relation to the personal data we collect through cookies, including:
To exercise any of these rights in relation to data collected through cookies, please contact us at privacy@luved.app. For full details of your rights and how to exercise them, please see our Privacy Policy.
If you have any questions about this Cookie Policy, or would like more detail about the specific cookies or SDKs we use (including providers, purposes, and lifespans), please contact us:
Email: privacy@luved.app
Post: LUVED FZ-LLC, in5 Tech, Dubai Internet City, Dubai, UAE (mark it "Privacy").
This Cookie Policy should be read alongside our Privacy Policy, which sets out how we handle all personal data, including the data we collect through cookies and SDKs, your rights under UAE law, and how to make a complaint to the UAE Data Office.